The past few years have been challenging for leaders. As reported in the Washington Post, 4.5 million workers quit or changed jobs in November 2021. The workforce and employment landscape are shifting. With so much uncertainty, greater expectations are expected from association staff, volunteers and business partners. How does your leadership style need to change to continue to have a positive impact on the people and organizations we serve?
Join @Shawn Boynes, FASAE, CAE, Executive Director, American Association for Anatomy, as he leads a discussion on the future of association leadership and the characteristics of a great 2022 association leader. Shawn will be joined by @Natasha Goodwin, CAE, MS, Senior Director, Marketing and Membership, Information Technology Industry Council; and @Marci Thompson, DES, Chief Strategy Officer, Society for Marketing Professional Services for January’s Association Xchange.
About the Speakers
As a co-founder of Texts to Table and former ASAE Board of Directors member, Shawn has served as CEO or in the C-suite in multiple organizations. As a results-driven, collaborative leader with more than 25 years of progressive association management experience, he has a successful track record influencing positive change by leveraging volunteer and staff expertise.
Natasha is committed to raising the profile of associations in today’s competitive workforce. In her current role, she is responsible for setting the strategic direction for the association’s brand awareness and membership activities. Among her membership marketing and campaign development experience, she has an expertise in fundraising, digital marketing and communication.
As a learning designer and professional development strategist, Marci provides strategy and tactical benchmarks to the Society. Currently, her focus is on growing the Society's revenue through membership, professional development, continuing education and credentialing. She provides strategic direction for the future of member engagement and learning; and positions the organization at the center of business growth through marketing strategies and leadership.
Shawn Boynes, FASAE, CAE, Natasha Goodwin, CAE, MS, and Marci Thompson, DES.