The past few years have been challenging for leaders. 4.5 million workers quit or changed jobs in November 2021. The workforce and employment landscape are shifting. With so much uncertainty, greater expectations are expected from association staff, volunteers and business partners. How does your leadership style need to change to continue to have a positive impact on the people and organizations we serve?

Inspiring leaders often embody their values, vision and commitment--especially under pressure. Good leaders align their actions with their values. The key to becoming this type of leader requires building “muscle memory” which many of us do without even realizing it. In fact, 95 to 99 percent of the time, we operate based on learned habits and instincts. While we may believe we are choosing how to behave, in truth, our rational mind plays a limited role in behavior.

According to a report by McKinsey Global Survey of executives, the pandemic accelerated technology use by seven years and many of these changes are here to stay. Like association executives, global executives said that they were surprised at how quickly they were able to adopt new technologies.

According to a McKinley Advisor report, the type of membership model best suited to your association is one that best meets your members’ needs. Do they want one price for full access to all benefits, or a pick-and-choose tailored approach. These decisions are often based on factors such as risk, feasibility and market desire.

One thing we learned in 2020 is the critical need for association executives to have solid communication skills and competencies—no matter what their job title may be.

Learn how to identify your virtual communications style and explore how that style can be leveraged effectively — or sometimes misunderstood. Participants will walk away with tips on how to adapt your preferred communications style to improve relationships, increase productivity, and be successful in 2020 and beyond.