According to a McKinley Advisor report, the type of membership model best suited to your association is one that best meets your members’ needs. Do they want one price for full access to all benefits, or a pick-and-choose tailored approach. These decisions are often based on factors such as risk, feasibility and market desire. Join @Camille Sanders, CAE, PCM, Director of Membership and Marketing, American Association for the Study of Liver Diseases, as she discusses membership model trends and how the model you chose impacts recruitment and retention. Camille will provide tips to how to assess your current membership model to ensure it’s in alignment with your mission and your organization’s future goals.

About the Speaker

For more than a decade, Camille has worked with associations and nonprofits to measurably grow membership, develop and implement strategic marketing plans, and lead programs that strengthen member and donor engagement. As an active ASAE member, Camille earned her CAE, was a DELP scholar and currently serves on ASAE’s Ethics Committee. Last year, she earned the American Marketing Association's Professional Certified Marketer (PCM) credential. She is a graduate of Liberty University where she studied business and strategic communications.

Camille Sanders, CAE, PCM

Recording

Presentation

None available.

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