The New Must-Have Skill: How to Think Like a Product Developer
Presented by Bill Zimmer, Vice President of Strategy, 360 Live Media
Your event is a product, and it should be designed to meet the needs of your audience. This interactive design session will give you an exciting new approach to enhancing your events. You will learn core design constructs to help you think about your event in new ways and break into interactive groups for prototyping.
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For nearly 20 years, Bill Zimmer has been building award-winning brands and leading marketing campaigns that create impact for mission-driven organizations. His success is tied to being innately curious about what motivates human beings, and then converting those insights into stories that motivate the masses to act.
As Vice President of Strategy, Bill leads 360 Live Media’s Creative and Marketing teams because he has a proven track record of inventing new event brands that drive event attendance and revenue for organizations such as ASAE, the American Institute of Aeronautics and Astronautics, the American Beverage Association, the Consumer Bankers Association, and the Association for Unmanned Vehicle Systems International.
Bill Zimmer
Recording
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Presentation
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