The Diversity Lens
Presented by Steve Jones, Founder & CEO of pockstock.com
Steve Jones
Following the murder of George Floyd in 2020, many associations publicly pledged to “do better” when engaging with communities of color, but authentic engagement isn’t achieved just by having different faces in your photos. It's only the beginning.. Join the AXC June session, when our speaker, Steve Jones, Founder and CEO of pocstock.com will explore the importance of diverse representation in media and advertising, across companies and teams, and how it impacts the perceptions and actions across various communities. In this virtual session, you will hear suggestions about what to do…and what not to do…when choosing the right images for your association’s marketing and branding materials.
About the Speaker
Steve Jones (@stevetheideaguy) is the Founder & CEO of pocstock.com (@pocstock), a diversity-focused media company specializing in promoting positive images of people of color. pocstock currently has over 150,000 royalty-free stock photos, videos, and illustrations on its platform. Steve is an award-winning entrepreneur with a 20+ year background in technology, marketing, and branding, and currently leads the global pocstock team in the areas of business growth, investor relations, and technology innovation.