Grow your association membership base and foster long-term loyalty
In today’s competitive landscape, associations must leverage data-driven decision-making to optimize member acquisition, engagement, and retention.
Join AXC for our November 14 webinar as Alison E. Heron, MBA, CAE, CEO, Association of Child Life Professionals, will discuss how to harness the power of data to identify trends, personalize member experiences, and make informed strategic decisions.
The session will dive into how key data sources, analytics tools, and actionable insights, can empower associations to grow their membership base and foster long-term loyalty.
About the Speaker
Alison E. Heron is CEO of the Association of Child Life Professionals (ACLP), and is dedicated to leveraging data-driven strategies to maximize member engagement and retention. With a deep understanding of how analytics can enhance the member experience, Alison has successfully led initiatives that drive growth and operational excellence. She holds an MBA and the Certified Association Executive (CAE) credential, underscoring her commitment to advancing the association profession.
